AGER
Brand identity and video production for AGER (Agence Guinéenne d'Électrification Rurale), a key institution working to bring electricity to rural communities across Guinea.
Challenge
AGER needed a modern, professional brand identity that reflects their mission of rural electrification while building trust with stakeholders, partners, and rural communities. They also required compelling video content to communicate their impact and vision.
Solution
We developed a comprehensive brand system that combines energy-inspired visuals with approachable, community-focused messaging. The video production showcased real impact stories from electrified communities, creating an emotional connection with viewers while demonstrating technical expertise.
Process
- 01Brand research and stakeholder interviews
- 02Visual identity development with energy themes
- 03Video concept development and storyboarding
- 04On-location filming in rural communities
- 05Post-production and brand guideline creation
Results
The new brand identity strengthened AGER's professional image, leading to increased partnership opportunities. The video received over 50,000 views and significantly improved public awareness of AGER's mission and achievements.
Deliverables
- Complete brand identity system
- Logo design and variations
- Brand guidelines document
- Promotional video production
- Social media assets
- Website design elements