BSTP
Brand identity and communication strategy for BSTP (Bourse de Sous-Traitance et de Partenariats), a platform connecting businesses and fostering partnerships in Guinea's economic ecosystem.
Challenge
BSTP needed a professional brand identity that positions them as a trusted platform for business partnerships and subcontracting opportunities. The brand needed to appeal to both large corporations and small businesses, conveying reliability, opportunity, and economic growth.
Solution
We created a sophisticated brand system that balances professionalism with approachability. The visual identity uses modern design elements that suggest connection, growth, and partnership. The communication strategy emphasizes BSTP's role as a bridge between businesses of all sizes.
Process
- 01Market research and competitive analysis
- 02Brand positioning strategy development
- 03Visual identity design with partnership themes
- 04Brand guidelines and application examples
- 05Communication materials development
- 06Digital presence strategy
Results
The new brand identity elevated BSTP's professional standing, making them more attractive to potential partners and participants. The clear visual system improved brand recognition and helped establish BSTP as a key player in Guinea's business ecosystem.
Deliverables
- Complete brand identity system
- Logo design and brand marks
- Brand guidelines document
- Business cards and stationery
- Digital templates
- Social media branding
- Presentation templates